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Salesmanship

PGDSM COURSE

Before discussing the subject of salesmanship, it is perhaps first worthwhile considering the career of selling, and the sort of business life that lies in front of you.

"How To" course in selling. Understanding customer's behavior, establishing and maintaining customer rapport, and negotiating a sale. Developing sales skills through discussion, role playing and demonstrations. Emphasis on building self-confidence through selling exercises involving class participation, special assignments, and targeted presentations.

At some time or other, and perhaps at this very moment in fact, the question you will have asked yourself is - "What does a selling career offer me?"

As a salesman, there will be many times when people will speak bluntly and frankly to you, so therefore we should start by saying that a sales career calls for plenty of effort - physical, mental and emotional. A sales career may keep you away from your family - the hours are very long and irregular, and there will be frustration to the point of discouragement.

The selling career calls for courage and determination in a large measure. It demands a high degree of self control not possessed by many men or women, and the salesman must be an efficient self-manager. To be successful you will require efficiency, intelligence, ingenuity, and resourcefulness.

Salesmanship is a life's work. It has its own body of knowledge and information, its own techniques and its own skills. It demands the same fullness of purpose to assure success as any other professional career and the first sale you are going to make is to sell yourself the fact that this is your life's work. In other words, the successful salesman is quite a man or woman.!


COURSE CONTENTS
SL NO PROGRAMS DURATIONS FEATURES
01 PGDSM 02 Months Session By UK Experienced Trainer and Industry Experts

SL NO SESSION MODULE DURATION PACKAGE
01 PGDSM 02 Months INR 5,000.00
BREAK UP SESSION
01 Sales Skills
  • The Process and Procedure of Selling
  • Creating the Right Atmosphere for a Sale to Take Place (Opening)
  • Overcoming Objections (Closing a Sale)
02 Fundamentals of Salesmanship
  • Fundamentals of Salesmanship
  • Sales Force Management
  • Recruitment and Selection of Salesmen
  • Salesman Training & Motivation
03 Concepts & Principles of Salesmanship
  • Evaluating / Appraising Salesmanship
  • Products Design, Branding, Packaging
  • Pricing Point Decisions
04 Sales Force Records, Appraisal and Analysis
  • Product Pricing Strategies
  • Sales Budgeting
  • Sales Forecasting
  • Sales Quota, Analysis and Records
05 Marketing Communication & Strategy
  • Marketing Strategy
  • Communication in Marketing
  • Relationship Marketing & Ethics

MAJOR ELEMENTS
Sales Skills Fundamentals of Salesmanship
Concepts & Principles of Salesmanship Sales Force Records, Appraisal and Analysis
Marketing Communication & Strategy

COURSE DURATION
Theory (In-House Training) 01 Month
Internship (Field Work) 01 Month
TOTAL DURATION : 02 Months

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